Andreja Brulc's Blog

Beletrina ’36 Top’ Book Covers / 2007–2011

Posted in Books by andrejabrulc on 06/10/2013

A selection of ’36 top’ book covers made in March 2012 for my ‘artist-in-residence’ application in Oaxaca, Mexico. The book covers were produced during my first five years of the Beletrina contract (2007–2011). My statement for this selection made in the application is below.

1 part_2007-2011 2 part_2007-2011

Statement

The largest body of work I have produced, often involving crafts in the context of contemporary art and design, consists of designs and illustrations for book covers for Beletrina, a major literary imprint of the Slovene publisher Beletrina Academic Press.

In Nov 2006, having just finished my professional studies at the London University of the Arts, I won a public competition in Slovenia to become principal cover designer and illustrator for the imprint, and after nearly six years in this role I will have created from my London home around 200 book covers. The publisher, subsidised by public and private funds, has gained its reputation primarily by introducing prominent works of contemporary national and world literature to Slovene readers, including Mexican authors such as Octavio Paz and Sergio Pitol. The publisher’s goal is to set standards for a new publishing philosophy which, in addition to focusing on non commercial titles and giving priority to inventiveness, freshness and directness, respects authors and invests a considerable effort in the promotion of their work. Their philosophy and my close-knit relationship with the publisher has helped me to develop a highly individual and recognisable style and branding for the imprint over the last nearly six years.

The branding is defined by a central stripe of a single colour with separate but unified design elements above and below. The artwork encompasses the entire jacket. The whole collection is uniform in style, but at the same time each book is visually distinct as each requires a different response in method and technique depending on the content of the book – I am a passionate reader, so all the books are read before I get to visual thinking in the sketchbook, creating artwork and finalising the book for print!

Designs involve mixed media including photography, drawing and silhouette, montage and collage (cut and paste techniques), the use of typography, organic and man-made textures and patterns, textile, threads and so on. The illustrations in particular often use traditional craft techniques such as hand printing, stitching and patchwork, embroidery, knitting and crocheting, and industrial materials such as sandpaper and scrim tape. I also apply traditional techniques to unusual materials and use new techniques with traditional materials. I experiment with different possibilities in which images are juxtaposed in a tense relationship to one another and blended together through mixed media, thus creating different realities and perceptions through the interplay of natural forms, narrations and emotions. The choice of using the traditional crafts as a subversive technique is primarily in order to respond to the content of the book but at the same time to explore and challenge certain traditional ideas ad taboos, expressed in that content, that are deeply rooted in our society, such as cultural, political, social and geographical situations.

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