Andreja Brulc's Blog

Beletrina book cover designs / May 2011

Posted in Books by andrejabrulc on 29/05/2011

Recent book covers for the Beletrina imprint by the Slovene book publisher Študentska založba.

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Fiction Sketchbook Project 2011: It must be …

Posted in Craft, Exhibitions, Projects, Sketchbook by andrejabrulc on 29/05/2011

The Cover

I participated in the Fiction Sketchbook Project 2011, which is one of many Sketchbook Projects run by the Art House Co-op (now called The Sketchbook Project) based at The Brooklyn Art Library. Since its inception in 2006, the Art House Co-op has initiated many international art projects and has brought together thousands of artists from all over the world.

The Project Overview

The Fiction Sketchbook Project is an opportunity to tell stories in a different way by fusing text and images. As a rule of thumb, the Art House Co-op recommends that you dedicate 51% of your sketchbook to words.

After one signs up to participate, Art House Co-op sends participants a Moleskin sketchbook (in this case, 5.25×8.25 inches). One can pick up the theme from a list of 40 themes, or choose to have the theme randomly assigned. However, once the theme is chosen, one is stuck with it! The themes are supposed to be a starting point, not a restriction. The theme I chose was It must be…

The Making

I decided from the start to treat my selected theme as if I was constructing a children’s picture book in the sketchbook. I wrote a simple narrative about four seasons seen through the eyes of a child. Each spread was, therefore, carefully worked out in advance on the basis that it was to contain a single sentence accompanied by a direct visual response.

As you are free to rebind the sketchbook, use a different paper, and do whatever you want to the front and back covers, I opted to rebind my sketchbook in a Coptic style binding using Fabriano Hot Press 90lb paper. This was an enormous fan as it was the first time I undertook such a process.

You can also use any medium as long as the book keeps to the same dimensions when closed. I used a mixed media combining illustration with photography, typography and traditional techniques, such as hand-printing, stitching, patchwork and crocheting, as well as and industrial materials, such as scrim tape.

Finally, as you are especially encouraged to write the text by hand, I chose to use a hand-written script type created a while ago in association with a book cover for Beletrina and have since used it in other occasions.

For all images of this Fiction Sketchbook click Flickr. Here are some examples.

Spring

Summer

Autumn

Winter

After traveling across the United States (see the venues below), the Fiction Project will enter into the Brooklyn Art Library’s narrative collection.

Brooklyn Art Library
103A N. 3rd St.
Brooklyn, NY 11211
(Open Tue – Sun: Noon – 8pm, closed Mondays)
www.sketchbookproject.com
 
Sketchbook Project Tour
 
June 10-12, 2011
Form/Space Atelier
Seattle, WA
www.formspaceatelier.com
 
June 16-18, 2011
Madrone Studios
San Francisco, CA
www.madronestudios.com
 
July 14-17, 2011
Hyde Park Art Center
Chicago, IL
www.hydeparkart.org
 
July 29-31, 2011
Full Sail University
Winter Park, FL
www.fullsail.edu/gallery

New Design for Pocket Beletrina

Posted in Books by andrejabrulc on 29/05/2011

I have recently created a new branding for the Pocket Beletrina series published by Beletrina Academic Press. The books are softback editions of hardbacks published under the Beletrina imprint. The new design is similar to the hardbacks in the principle of placing the author and the title on a stripe – however, the softback version has two stripes. The stripe used for the author shows the colour chosen for a particular book and repeats at the back. The colours have been selected from the autumnal colour palette. Unlike the hardbacks, the typography remains the same throughout, and the design is based on a single black-and-white photograph, which repeats as a thumbnail on the back. The softback may be a cheaper version of the hardbacks in terms of production and design costs, but the branding gives a sophisticated, contemporary (and definitely not cheap-looking) message. Here is a display of the 14 covers created so far this year.

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