Andreja Brulc's Blog

Merry Christmas and Happy New Year

Posted in Greetings Cards, Marketing material by andrejabrulc on 24/12/2016

Thank you for following (or landing on) my blog – I wish you all a merry Christmas and a prosperous 2017!

merry-christmas-and-happy-new-year

The card is made out of neon lights typography. The letters were assembled from numerous photos I took of showing neon signage around Soho, London, in Dec 2004. The photo project was part of Experimental Typography course at London College of Communication (University of the Arts), led by Sarah Hyndman, of With Relish Ltd and Type Tasting. Below is a photo of Christmas lights from the same field trip.

christmas-lights_soho_london_2004

 

Marketing material: Harmonika servis – Peter Galjot

Posted in Identities, Marketing material by andrejabrulc on 01/03/2014

HS_Business cardI created branding and marketing material for a small business called Harmonka servis, based on the new premises in Mengeš, Slovenia. As the name suggests, the company repairs all types of accordions (piano, chromatic and diatonic) used for popular, folk and classical/jazzy music. It particularly specialises in Pigini and Hohner accordions. The company was founded in 1995 for servicing the world-renowned accordions, known under the Zupan trademark. The service team consists of two great guys: Peter Galjot (the head of the company) and Marjan Koderman (a professional tuner). The company is now independent of the Zupan company, hence their need for my help in sorting out their new image.

HS_Billboard_1

We decided that the new image for the company should bring together the traditional and modern worlds, in order to appeal to the diversity of clients, both from the existing list of local and international clients while at the same time attracting the new ones – hence a mixture of nostalgic and contemporary approaches.

Below is a small selection of photographs I took of the guys hard at work. The final selection of images for the company’s new website is bound to be different to my selection as the client is always right, but this post is particularly focused on the detail of the Pigini accordion – as the photos remind me of letters or ‘good old’ typewriters.

Harmonika Servis

Identity & Marketing & Packaging / Kmetija Jenko

Posted in Identities, Marketing material by andrejabrulc on 30/08/2013

Leaves

I created branding, stationary, labels for packaging and farmers’ market display for an organic farm, Kmetija Jenko, Slovenia. The farm specialises in fresh seasonal vegetables and free range eggs, as well as alfalfa and radish sprouts. The branding is based on the form of a leaf resembling sprout and is treated in subdued, organic, colours.

business_card_rounded corners_frontbusiness_card_rounded corners_back

labels_alfalfa_and_radishokusi_Kamnikmihaelov_sejem_Menges

MEXICO Project: Happy 2013 from Mexico!

Posted in Greetings Cards, Marketing material, MEXICO by andrejabrulc on 31/12/2012

Thank you for following my blog – I wish you a prosperous Happy 2013 and greetings from Mexico!

This typo ‘Happy 2013’ card consists of food ingredients, all of which are staple foods and native to Mexico. It starts and ends with the essential ingredients of Mexican cuisine – beans as in beans and beans as in chocolate. The ‘typo card’ is my idea of Como agua para chocolate! If you have not read the book or seen the movie, read or see it in 2013! Only then you can understand Mexican ‘love affair’ with their food!

Feliz 2013! Srečno 2013! Glücklich 2013! Felice 2013!

Happy_2013

H – frijol (bean) – One of the Three Sisters that were the three main native crop plants that originated in Mexico: the other two are maize (corn) and squash. These tasty beans come in or with just about anything. I am hooked!

A – chayote (pear squash) – It is a delicious salad ingredient. Definitely absolutely hooked!

P – Catarina chile – It is related to the Cascabel chile (rattle chile) group that originates in Mexico. All other chillies, when dried, looked at first quite similar to me, while I fell under the spell of these two species almost immediately as they look so different, interesting and recognisable with their teardrop shape. They are also quite musical – their rattling sound of the seeds inside when shaken surpasses all the maracas on the market, a traditional Mexican toy that has unfortunately almost disappeared (thanks to China!) and therefore hard to find. The chilli is used to make tamales, marinades, stews and soups. Tamales are a must when in Mexico!

P – Tomatillo ( Mexican tomato) – It is an essential ingredient to prepare green moles (sauces) together with the poblano chile peppers. One of my favourite dishes – Angela’s Espagueti con chile poblano, our chef at Arquetopia. I was spoiled rotten!

Y – Chile de arbol (literally translated as ‘tree chillies’ as the bush on which they grow resembles a small tree). The chilli is a very narrow and curved that starts out green and matures to bright red colour. Unlike many chillies, this one remains bright red even after drying. The fresh version has the same name. So, definitely another chilli pepper that I can easily recognise – and I better as it is so so so hot! They are very small, and the smaller the chilli pepper the hotter a burning sensation. I managed to get them into my eyes when taking photos – I cried!

2 – Habanero chile – These chillies, the hottest chilli peppers found in Mexico, are the dreaded and deadly Yucatán killer, known to the Mayas as the ‘crying tongue’. They are very small (2–6 cms long) and lantern-shaped. They range from light green when unripe to bright orange when ripe. They are grown on the Yucatán peninsula only and are thus an essential ingredient of Yucatán food. When researching this chilli for my book I found the following warning: ‘The peppers are actually so hot and dangerous that precautionary measures should be taken when handling them, including nylon or latex gloves and goggles to prevent getting capsaicin in your eyes. Capsaicin is the chemical used in Pepper Spray. When cooking with these, be conservative in the amounts used. Habanero chilies are rated 100,000–350,000 on the Scoville scale.’ Another account tells me that ‘some chillies [habanero are part of it] are so pungent that a farmer needs to wear gloves in order to avoid the skin on their hands from blistering. Blimey! An exeggeration or what! But I only now understand my agony of 10 years ago when I was in Yucatán – my food must have contained this chilli! I am now absolutely certain. The sensation of the heat in my mouth felt as if I was buring in hell! I had to drink 5 cervezzas afterwards and I was still in agony! The only good thing is that I now feel I am a veteran – I can eat anything with chillies and nothing will ever feel like that experience in Tolumn!

0 – Aguacate (avocado) – Well, no need to explain. Our favourite dish of all generations on our planet – guacamole dip – with tortilla chips accompanied by a bottle of cervezza. I will never forget the experience of the best-flavoured avocado I ever tasted in my life – it melted on my tongue like butter! The secret – it was freshly picked from a tree! Wow, double in heaven!

1 – Calabacín (squash or courgette) – Leaving in a boring land of northern Europe where exotic fruits and vegetables have a long way to travel to, to my pleasure, squash can grow quite well in our climate, so no wonder why courgettes find their way on my plate quite often (yeah, I am a bit of a courgette addict!).

3 – Maíz (maize or corn) – A daily staple food to make tortillas, a Mexican ‘bread’. It comes in three colours: white, yellow and blue.

! – Granos de cacao (cocoa beans) – Essential: CHOCOLATE, yes, with capital letters! ‘I can resist everything but ???‘ Perhaps my new year’s resolution but I shall say no more!

Merry Christmas and Happy New Year 2012

Posted in Greetings Cards, Marketing material by andrejabrulc on 23/12/2011

Thank you for following / clicking my blog …. I wish you a merry Christmas and a very prosperous New Year indeed!

This card is made from the following fonts: Snow by Kapitza and Memoriam II by Patrick Griffin (published by Canada Type).

Days of Poetry and Wine 2009

Posted in Marketing material by andrejabrulc on 02/08/2009

Days of Poetry and wine 2009_English Tourist Guide

I created this ad to promote the prestigious international festival Days of Poetry and Wine in the English Tourist Guide to Slovenia, which will take place in Medana in August 2009 (www.poezijainvino.org). The illustration was made by Damijan Stepančič as part of the branding for the festival.

A Warning to the Curious

Posted in Marketing material by andrejabrulc on 29/06/2009

Marketing material © Andreja Brulc

Marketing material for the Nunkie Theatre Company. A Warning to the Curious is the final production of Nunkie’s M R James trilogy, following the critically acclaimed A Pleasing Terror and the prize winning Oh, Whistle . . . The first edition of M R James’s Ghost Stories of an Antiquary was published in 1904, and my designs were influenced by book designs at the turn of the century.

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