Andreja Brulc's Blog

France Prešeren’s New Outfit Installation / May 2010

Posted in Craft, Projects by andrejabrulc on 30/05/2010
Baptism at the River Savica

Baptism at the River Savica

Art installation in process

The monument dedicated to the most important Slovene poet, France Prešeren (1800-49), which stands in the central square of Ljubljana, was transformed for a day (21 May 2010) during the Fabula Festival, the central event of Ljubljana time as UNESCO World Book Capital 2010.  This public art installation gave the poet a new outfit covered in hand-made lettering from stanzas of his longest work in verse, Baptism at the River Savica.

I was very pleased with the final outcome of the work, which took almost a month to complete. Also, when finally installed, I was especially relieved to see that the tunic fitted the poet as if made-to-measure, when in reality I had to work with the tailor Lidija Kešnar around the measurements I made from a photograph.

Passers-by

And the hard work indeed paid off. The project was received very well by passers-by – and many of them took out their cameras! I was especially pleased with the comment by somebody from the City Museum who shared his appreciation for the project by saying that the installation was “more than culture” and that the city of Ljubljana needed projects like this.

Above all, I was particularly pleased that the media was interested in covering the project on TV Slovenia 1 as well as in print and online. For a full report of the project, photos and video of the installation showing my interview with the journalist Živa Rogelj see  RTV Slovenia, who said that “Prešeren was stoically coping with the adornment, while two other statues nearby were observing this moment in silence”.

Young typo enthusiasts, Živa and Luka

A report by the Slovene Press Agency was published in the national newspaper Dnevnik among others. Also, A.H. wrote in an article titled “Prešeren v novi preobleki” published in the national newspaper Dnevnik (22 May 2010) that Prešeren’s longest work in verse, Baptism at the River Savica, had received “a form as never seen before” and that “the project gave Ljubljana a new artistic inspiration”.

The tunic was only displayed for a day, but it is hoped that there will be other opportunities to show it for a longer period, or even that a more permanent place of display can be found.

Art installation for a day in all weather conditions

Many many thanks to the organiser, Študentska založba, who supported my project idea. A special thanks to my family for their moral support during the month and particularly to my mum who helped me with the making of the letters. And finally, thanks to the tough guys, Marko Murč and Primož Kuharič of Študentska založba, who helped me to install the new outfit, very heavy in weight indeed.

Installation team

More installation photos on Flick.

Advertisements

Press Release: France Prešeren’s New Outfit / May 2010

Posted in Craft, Projects by andrejabrulc on 20/05/2010

UNESCO World Book Capital 2010: France Prešeren’s New Outfit (Baptism at the River Savica)

Location: Prešeren Square, Ljubljana, Slovenia

Date and time: Friday, 21 May, from 8 am – 23 pm

Summary

The monument dedicated to the most important Slovene poet, France Prešeren (1800-49), which stands in the central square of Ljubljana, will be transformed for a day during the Fabula Festival, the central event of Ljubljana’s time as UNESCO World Book Capital 2010. A public art installation, giving Prešeren a new outfit covered in hand-made lettering from stanzas of the poet’s longest work in verse, Baptism at the River Savica, will be realised by the designer and illustrator Andreja Brulc.

Concept

The sculpture of the poet will be draped in a unique black tunic (pallerina), which is stylistically reminiscent of the cloaks fashionable during the time of the poet. The tunic will have a larger collar made out of a fine velvet, which will overhang the poet’s shoulders and will be tightened around the neck with a large bow. The tunic will then be divided into two parts at the back of the lower part of his legs and will continue in a billowing manner down each side of the pedestal to the first step of the monument. The statue is about 3 metres tall, with an additional 2 metres for the pedestal.

The selection of the text will be from the most important passages from the poem, and in particular those that are part of the school curriculum. The emphasis is especially on the connection of two vital speeches between Črtomir and Bogomila, the main protagonists of the poem. The purpose of the selection, and the execution of the whole design, is to conceptually connect the iconic status of the public monument to the work produced by the poet himself and the private voices of the speakers in the poem.

The text, executed in an experimental typographical manner, will run with the male voice on one side and the female voice on the other side of the poet’s sculptural body. The text begins at the same height as the book that the poet is holding, and this gives the impression of the letters falling from the pages. The overall design and experimental letter forms give a strong sense of the text travelling, coming closer and further away, and in this way attract the attention of readers, inviting them to read the poem.

Technique and material

The principal technique for transferring the text on the cloth is stenciling. The visual impact of the experimental typography is enhanced by the combination in the use of traditional techniques, such as sewing and stitching, knitting and crocheting, and patchwork letters made from textiles.

For more photos see on Flickr at http://www.flickr.com/photos/39890289@N05/sets/72157623978334159/

Photos of the tunic installed on the monument still to come.

UNESCO Pocket Beletrina / May 2010

Posted in Books by andrejabrulc on 15/05/2010

Design and illustration for a series of 10 book covers for Pocket Beletrina, the softback literary imprint of the major Slovene book publisher Beletrina Academic Press. The series was specially created for the World Literatures – Fabula Festival 2010, the central event of Ljubljana’s time as UNESCO World Book Capital 2010. The collection was published in conjunction with the project called A Book for Everybody.

As the overall design needed to appeal to “Everybody”, the brief required the series to be simple but visually attractive to reach a wide readership. Hence the decision was made that the main image should be hand-drawn and silhouetted against the backdrop of an intense and eye-catching colour. The image casts a non-realistic shadow to accommodate handwritten lettering, especially designed for this project. A logo for Pocket Beletrina, in the shape of a trouser pocket, was also devised.

excellent design … from the silhouette on the front cover …
– Jonathan Franzen, a dedication note to The Discomfort Zone, 2010

JONATHAN FRANZEN_2JONATHAN FRANZEN_1

%d bloggers like this: