Andreja Brulc's Blog

Merry Christmas and Happy New Year

Posted in Greetings Cards, Marketing material by andrejabrulc on 24/12/2016

Thank you for following (or landing on) my blog – I wish you all a merry Christmas and a prosperous 2017!

merry-christmas-and-happy-new-year

The card is made out of neon lights typography. The letters were assembled from numerous photos I took of showing neon signage around Soho, London, in Dec 2004. The photo project was part of Experimental Typography course at London College of Communication (University of the Arts), led by Sarah Hyndman, of With Relish Ltd and Type Tasting. Below is a photo of Christmas lights from the same field trip.

christmas-lights_soho_london_2004

 

France Prešeren’s New Outfit Installation / May 2010

Posted in Craft, Projects by andrejabrulc on 30/05/2010
Baptism at the River Savica

Baptism at the River Savica

Art installation in process

The monument dedicated to the most important Slovene poet, France Prešeren (1800-49), which stands in the central square of Ljubljana, was transformed for a day (21 May 2010) during the Fabula Festival, the central event of Ljubljana time as UNESCO World Book Capital 2010.  This public art installation gave the poet a new outfit covered in hand-made lettering from stanzas of his longest work in verse, Baptism at the River Savica.

I was very pleased with the final outcome of the work, which took almost a month to complete. Also, when finally installed, I was especially relieved to see that the tunic fitted the poet as if made-to-measure, when in reality I had to work with the tailor Lidija Kešnar around the measurements I made from a photograph.

Passers-by

And the hard work indeed paid off. The project was received very well by passers-by – and many of them took out their cameras! I was especially pleased with the comment by somebody from the City Museum who shared his appreciation for the project by saying that the installation was “more than culture” and that the city of Ljubljana needed projects like this.

Above all, I was particularly pleased that the media was interested in covering the project on TV Slovenia 1 as well as in print and online. For a full report of the project, photos and video of the installation showing my interview with the journalist Živa Rogelj see  RTV Slovenia, who said that “Prešeren was stoically coping with the adornment, while two other statues nearby were observing this moment in silence”.

Young typo enthusiasts, Živa and Luka

A report by the Slovene Press Agency was published in the national newspaper Dnevnik among others. Also, A.H. wrote in an article titled “Prešeren v novi preobleki” published in the national newspaper Dnevnik (22 May 2010) that Prešeren’s longest work in verse, Baptism at the River Savica, had received “a form as never seen before” and that “the project gave Ljubljana a new artistic inspiration”.

The tunic was only displayed for a day, but it is hoped that there will be other opportunities to show it for a longer period, or even that a more permanent place of display can be found.

Art installation for a day in all weather conditions

Many many thanks to the organiser, Študentska založba, who supported my project idea. A special thanks to my family for their moral support during the month and particularly to my mum who helped me with the making of the letters. And finally, thanks to the tough guys, Marko Murč and Primož Kuharič of Študentska založba, who helped me to install the new outfit, very heavy in weight indeed.

Installation team

More installation photos on Flick.

Press Release: France Prešeren’s New Outfit / May 2010

Posted in Craft, Projects by andrejabrulc on 20/05/2010

UNESCO’s event – Ljubljana, World Book Capital 2010: Friday, 21 May, from 8 am – 23 pm, The Prešeren Square, Ljubljana, Slovenia

France Prešeren’s New Outfit

Baptism at the River Savica

The monument dedicated to the most important Slovene poet, France Prešeren (1800-49), which stands in the central square of Ljubljana, will be transformed for a day during the Fabula Festival, the central event of Ljubljana time as UNESCO World Book Capital 2010. A public art installation, giving Prešeren a new outfit covered in hand-made lettering from stanzas of the poet’s longest work in verse, Baptism at the River Savica, will be realised by the designer and illustrator Andreja Brulc.

The sculpture of the poet will be draped in a unique black tunic (pallerina), which is stylistically reminiscent of the cloaks fashionable during the time of the poet. The tunic will have a larger collar made out of a fine velvet, which will overhang the poet’s shoulders and will be tightened around the neck with a large bow. The tunic will then be divided into two parts at the back of the lower part of his legs and will continue in a billowing manner down each side of the pedestal to the first step of the monument. The statue is about 3 metres tall, with an additional 2 metres for the pedestal.

The selection of the text will be from the most important passages from the poem, and in particular those that are part of the school curriculum. The emphasis is especially on the connection of two vital speeches between Črtomir and Bogomila, the main protagonists of the poem. The purpose of the selection, and the execution of the whole design, is to conceptually connect the iconic status of the public monument to the work produced by the poet himself and the private voices of the speakers in the poem.

The text, executed in an experimental typographical manner, will run with the male voice on one side and the female voice on the other side of the poet’s sculptural body. The text begins at the same height as the book that the poet is holding, and this gives the impression of the letters falling from the pages. The overall design and experimental letter forms give a strong sense of the text travelling, coming closer and further away, and in this way attract the attention of readers, inviting them to read the poem.

Technique and material

The principal technique for transferring the text on the cloth is stenciling. The visual impact of the experimental typography is enhanced by the combination in the use of traditional techniques, such as sewing and stitching, knitting and crocheting, and patchwork letters made from textiles.

For more photos see on Flickr at http://www.flickr.com/photos/39890289@N05/sets/72157623978334159/

Photos of the tunic installed on the monument still to come.

Type Tard Card

Posted in Projects by andrejabrulc on 29/06/2009

My response to the project run by Type and Wallpaper* to support the St Bride’s Library in London. The brief required an A6 card either for a typeface or a letter of the alphabet. The card had to follow the style of prostitutes’ advertising cards in London, but based around typographic, illustrative and photographic ideas. My card uses the font Akzidenz Grotesk.

© Andreja Brulc

Ephemeral symbol of London as they may be, tart cards are one of the strongest images I have from my first visit to a big city as a teenager in the mid 80s. Even before you would step into a red telephone box in central London to call your parents to reassure them you were safe and doing just fine, you would be confronted with messages and images that, retrospectively, may frighten your parents had they known from what kind of environment they received a long-distance call from their daughter! But days are also numbered for tart cards as, I understand, internet and mobile phones are taking their place.

Type says that “so pervasive are these things, and so curious is their typography, images and copy writing they are now regarded as items of accidental art and have something of a cult following. Once on the periphery of design, the cards have influenced the work of many mainstream artists including Royal Academician Tom Philips and Sex Pistols designers, Ray and Nils Stevenson.”

Wallpaper* features the project in its first issue on sex and culture this July. In addition to all cards being shown on the magazine’s website, all entries are also exhibited in KK Outlet in London, from 22 to 29 June. Among participants are superstars Erik Kessels, Anthony Burrill, Neville Brody, NB:Studio, Value and Service, Fernando Guiterrez, Ian Wright and Noma Bar. It is intended a book of the project will be published, profits’ to be donated to St Bride Library. At the end of the Project the collection will be donated to the St Bride Library.

Wallpaper* says that the intention of this project is “to highlight the serious issue that lies at the heart of the world of tart cards – the plight of trafficked women in the sex industry. It is a subject touched eloquently on by Mike Dempsey of Studio Dempsey, who is a volunteer at the Helen Bamber Foundation which helps rebuild lives broken by human rights violations. While our exhibition is an ode to the graphic qualities of the tart card phenomena, Dempsey’s design is a pertinent reminder of the sinister world that lies beneath every card.”

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