Andreja Brulc's Blog

World Book Day 2012

Posted in Books, Craft, Projects by andrejabrulc on 01/03/2012

Today is World Book Day in the UK, and I contributed a postcard to the Random Project to mark this occasion. The words related to the theme were: “Words”, “Dream”, “World” and “Imagine”. The postcard below is a response to the “Words”.

The hand-made letters were originally created for a public art installation – France Prešeren’s New Outfit – dressing the Slovene Romantic poet in a huge cloak, whose monument stands in the main square in Ljubljana. The project was created for the Festival Fabula 2010, run by a literary book publisher Študentska založba, as the central event of Ljubljana time as UNESCO World Book Capital 2010. I have created over 200 book covers for the publisher since 2007, hence my naughty play on the usual phrase “Don’t judge a book by its cover”.

World Book Day (World Book and Copyright Day) is a yearly event organised by UNESCO to promote reading, publishing and copyright. It is a celebration of authors, illustrators and books.  According to the UK World Book Day, the main aim of today in the UK and Ireland is to encourage children of all ages to come together in order to explore the pleasure of books and reading by providing them with a £1 token against the purchase of a book from the list. The organisation will send these tokens to schools that participate in World Book Day.

According to Wikimedia, World Book Day was celebrated for the first time on 23 April. The connection between this date and books was first made in 1923 by Spanish booksellers to honour the author Miguel de Cervantes in the Catalonian festival who died on that day.

In 1995 UNESCO decided that World Book Day would be celebrated on that day, as the source say, because of the Catalonian festival and because the date is also the anniversary of the birth and death of William Shakespeare, the death of Carvantes, Inca Garcilaso de la Vega and Josep Pia, and the birth of Maurice Druon, Vladimir Nabokov, Manuel Mejíla Vallejo and Halldór Laxness.

The date for World Book Day however differs from country to country. In the UK and the Republic of Ireland is held annually on the first Thursday in March as the established international 23 April would clash with Easter school holidays and as the 23 April is also the National Saint’s day of England, St George’s Day.

World Book Day is not funded by the British government. The funding for activities mainly comes from the major sponsor, National Book Tokens, and the UK book trade (publishers and booksellers).

So much more important that books still get published in hard copies. Cheers.


Ptuj 2011: Children’s Creative Workshop

Posted in Workshops by andrejabrulc on 03/09/2011

Andrej Rozman Roza

I initiated and created a children’s creative workshop that took place as part of the Days of Poetry and Wine Festival (of Beletrina Academic Press) in Ptuj, in association with the Center interesnih dejavnosti Ptuj (CID).

Children were invited to create illustrations based on the poem Lepa Vida v akciji by Andrej Rozman Roza.

Even though it was a very hot day during the summer holidays (nearly 40 degrees), the workshop was well attended by 12 very enthusiastic children.

12 young participants

Kids working hard

The story of the poem is as follows. A beautiful woman called Vida goes to Trieste to buy pills for her ill husband and nappies for her baby. While in the park, she meets an African who offers her the job of a dojilja (wet nurse) in some far exotic land, where she would be well paid. She has problems at home – a baby who cries non-stop and a husband who is ill, unemployed and has lost all social benefits – so she takes up the job. However, she is not happy at work, and as soon as she gets her first salary and can afford to make a call, she phones home. But she gets no answer, so calls the neighbours. She is told something terrifying, bloody and moving – but if you want to know more, says the poem, check the newspaper. The poem also adds that if she had purchased a better mobile phone package, the story would have ended up more happily because she could have phoned home earlier.

Details of illustrations from the book Beautiful Woman called Vida

Tinkara Strenčan, 11 yrs

Tinkara Strenčan, 11 yrs

Tian Mihovec, 7 yrs

Tian Mihovec, 7 yrs

Ajda Rak, 13 yrs

Ajda Rak, 13 yrs

Luka Galjot, 5 yrs

Luka Galjot, 5 yrs

The pages were assembled into a picture book. Each child was sent the book in a digital format.

The cover of the book Beautiful Woman called Vida

The cover of the book Beautiful Woman called Vida

For a full showcase of the children’s illustrations for the Book of Lepa Vida click Flickr.

France Prešeren’s New Outfit Installation / May 2010

Posted in Craft, Projects by andrejabrulc on 30/05/2010
Baptism at the River Savica

Baptism at the River Savica

Art installation in process

The monument dedicated to the most important Slovene poet, France Prešeren (1800-49), which stands in the central square of Ljubljana, was transformed for a day (21 May 2010) during the Fabula Festival, the central event of Ljubljana time as UNESCO World Book Capital 2010.  This public art installation gave the poet a new outfit covered in hand-made lettering from stanzas of his longest work in verse, Baptism at the River Savica.

I was very pleased with the final outcome of the work, which took almost a month to complete. Also, when finally installed, I was especially relieved to see that the tunic fitted the poet as if made-to-measure, when in reality I had to work with the tailor Lidija Kešnar around the measurements I made from a photograph.


And the hard work indeed paid off. The project was received very well by passers-by – and many of them took out their cameras! I was especially pleased with the comment by somebody from the City Museum who shared his appreciation for the project by saying that the installation was “more than culture” and that the city of Ljubljana needed projects like this.

Above all, I was particularly pleased that the media was interested in covering the project on TV Slovenia 1 as well as in print and online. For a full report of the project, photos and video of the installation showing my interview with the journalist Živa Rogelj see  RTV Slovenia, who said that “Prešeren was stoically coping with the adornment, while two other statues nearby were observing this moment in silence”.

Young typo enthusiasts, Živa and Luka

A report by the Slovene Press Agency was published in the national newspaper Dnevnik among others. Also, A.H. wrote in an article titled “Prešeren v novi preobleki” published in the national newspaper Dnevnik (22 May 2010) that Prešeren’s longest work in verse, Baptism at the River Savica, had received “a form as never seen before” and that “the project gave Ljubljana a new artistic inspiration”.

The tunic was only displayed for a day, but it is hoped that there will be other opportunities to show it for a longer period, or even that a more permanent place of display can be found.

Art installation for a day in all weather conditions

Many many thanks to the organiser, Študentska založba, who supported my project idea. A special thanks to my family for their moral support during the month and particularly to my mum who helped me with the making of the letters. And finally, thanks to the tough guys, Marko Murč and Primož Kuharič of Študentska založba, who helped me to install the new outfit, very heavy in weight indeed.

Installation team

More installation photos on Flick.

Press Release: France Prešeren’s New Outfit / May 2010

Posted in Craft, Projects by andrejabrulc on 20/05/2010

UNESCO World Book Capital 2010: France Prešeren’s New Outfit (Baptism at the River Savica)

Location: Prešeren Square, Ljubljana, Slovenia

Date and time: Friday, 21 May, from 8 am – 23 pm


The monument dedicated to the most important Slovene poet, France Prešeren (1800-49), which stands in the central square of Ljubljana, will be transformed for a day during the Fabula Festival, the central event of Ljubljana’s time as UNESCO World Book Capital 2010. A public art installation, giving Prešeren a new outfit covered in hand-made lettering from stanzas of the poet’s longest work in verse, Baptism at the River Savica, will be realised by the designer and illustrator Andreja Brulc.


The sculpture of the poet will be draped in a unique black tunic (pallerina), which is stylistically reminiscent of the cloaks fashionable during the time of the poet. The tunic will have a larger collar made out of a fine velvet, which will overhang the poet’s shoulders and will be tightened around the neck with a large bow. The tunic will then be divided into two parts at the back of the lower part of his legs and will continue in a billowing manner down each side of the pedestal to the first step of the monument. The statue is about 3 metres tall, with an additional 2 metres for the pedestal.

The selection of the text will be from the most important passages from the poem, and in particular those that are part of the school curriculum. The emphasis is especially on the connection of two vital speeches between Črtomir and Bogomila, the main protagonists of the poem. The purpose of the selection, and the execution of the whole design, is to conceptually connect the iconic status of the public monument to the work produced by the poet himself and the private voices of the speakers in the poem.

The text, executed in an experimental typographical manner, will run with the male voice on one side and the female voice on the other side of the poet’s sculptural body. The text begins at the same height as the book that the poet is holding, and this gives the impression of the letters falling from the pages. The overall design and experimental letter forms give a strong sense of the text travelling, coming closer and further away, and in this way attract the attention of readers, inviting them to read the poem.

Technique and material

The principal technique for transferring the text on the cloth is stenciling. The visual impact of the experimental typography is enhanced by the combination in the use of traditional techniques, such as sewing and stitching, knitting and crocheting, and patchwork letters made from textiles.

For more photos see on Flickr at

Photos of the tunic installed on the monument still to come.

UNESCO Pocket Beletrina / May 2010

Posted in Books by andrejabrulc on 15/05/2010

Design and illustration for a series of 10 book covers for Pocket Beletrina, the softback literary imprint of the major Slovene book publisher Beletrina Academic Press. The series was specially created for the World Literatures – Fabula Festival 2010, the central event of Ljubljana’s time as UNESCO World Book Capital 2010. The collection was published in conjunction with the project called A Book for Everybody.

As the overall design needed to appeal to “Everybody”, the brief required the series to be simple but visually attractive to reach a wide readership. Hence the decision was made that the main image should be hand-drawn and silhouetted against the backdrop of an intense and eye-catching colour. The image casts a non-realistic shadow to accommodate handwritten lettering, especially designed for this project. A logo for Pocket Beletrina, in the shape of a trouser pocket, was also devised.

excellent design … from the silhouette on the front cover …
– Jonathan Franzen, a dedication note to The Discomfort Zone, 2010


Wall Murals: Life in the City

Posted in Projects by andrejabrulc on 25/04/2010

Wall murals  for the Press Room of Beletrina Academic Press, a site-specific project to serve as a backdrop for a series of press conferences during the international World Literatures – Fabula Festival, the central event of Ljubljana time as UNESCO World Book Capital 2010. The monumental murals were based on book-cover illustrations that I created over the previous years for the imprint. The project demanded a high level of technical skills as wall murals were not only executed in acrylics – the medium not normally used for the cover illustrations – but they were also larger in scale than the originals. I used a projector in order to transfer the illustrations to the dimensions of the walls, the method of which also enabled me trace the originals and keep the murals as close to the book covers as possible. Furthermore, the illustrations were carefully selected in order to reflect the life in the city of Ljubljana, where the publisher is based.

As you enter the room, the wall on the left has a composition of three tall blocks of flats, smaller in scale but immediately recognisable as typical architecture of the 1960s and 70s encountered in the city, the legacy of the communist regime in building large block of flats with an utopian idea of social housing, but at the same time the legacy of aesthetic connections with Le Corbusier and the West. This piece was made as an element to one of the 16 illustrations, which were reproduced inside a poetry collection (2009).

The central wall, opposite, represents the life in the city, based on the silhouetting artwork done for the cover of a poetry book (2008). It consists of a composition of life-size figures: some busy going to work towards the left (symbolically towards the innermost wall showing a hand indicating a place where business is conducted, created especially for these murals, 2010); some walking at leisure away from the viewer; some walking towards the right, that is, towards the external wall containing windows, between which there is a tree (back illustration for a fiction book, 2007) symbolically painted as if life after work continues in the park (a female figure walking a dog indicates that she is moving towards the park). Or even, a more mischievous thought, when sitting on the sofa along the innermost wall looking towards the windows, the tree becomes a symbol for a desire to escape, away from the busy life at work and of the city, into a life of contemplation and relaxation in the park. And as if that is not enough, for a rest after a long walk to the park, one can sit and read a book on the chair (a detail from a poetry book, 2007) and still pretend that work is being done. As offices are famous for rapid cleaning sessions, a spider (a fiction book, 2009) awaits you the next morning as it sits in its web in the corner!

The central wall also served as a background for the photographic project called The Reader by the photographer Domen Grögl as part of the same Festival. The Reader shows 9 people associated with literature in Slovenia, each holding a book and shown individually on a 2 x 3 m board displayed on the river bank of Ljubljanica during the Festival.

For more photos see Flickr.

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