Andreja Brulc's Blog

Project: The Meal

Posted in Exhibitions, Projects by andrejabrulc on 29/02/2012

I responded to the Art House Co-op’s first annual global snack project, called The Meal, which the team in New York, based at Brooklyn Art Library, described in a few simple but beautiful words as “One moment. One meal. Let’s eat”. The team had asked thousands of people around the world to participate in a simultaneous meal with strangers, which took place on 24th Feb 2012 at 12pm EST. The team also said that the aim of the project was to encourage the artists to “take a moment from our hectic lives” in order “to inspire a feeling of community across geographic and cultural boundaries”, while addressing the statement “you are what you eat”. The slogan “what you eat” is never enough for nearly a billion people around the world and the project is, therefore, a call for our awareness of the growing problem in the struggle against global hunger.

My piece is called London Meal as I have lived in London (UK) for over 20 years. As London is ahead of New York for 5 hours, it meant that my meal had to be prepared for a traditional British afternoon tea at 5pm (GMT), to be eaten with a cup of British style tea rather than with a can of Coca-Cola as in New York. To emphasise the concept of the multi-cultural and global event, I, therefore, decided to test my technical – culinary – skills that I learnt in my mother’s kitchen in Slovenia. I also thought that such a global collaborative event had to be documented differently, not directly associated with the cooking skills of Slovenia, but by applying a valuable skill of hand-made lettering, I have acquired in London while attending a pioneering course on experimental typography at the University of the Arts. The course reopened endless thoughts and searches on how one can make use of any traditional technical skill for a project and recycle it in another context to give it a new meaning.

I first prepared yeast dough, used traditionally in Slovenia at the carnival and at other special occasions, which needed to rise. I then created letter templates for letters based on Helvetica. Once I cut out the letters from the dough, the letters had to rise again. They were then deep-fried, drained from oil and decorated with icing sugar.

All photos were shown in an exhibition documenting the world’s largest communal snack on 5th April 2012 at Brooklyn Art Library.

 

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Fiction Sketchbook Project 2011: It must be …

Posted in Craft, Exhibitions, Projects, Sketchbook by andrejabrulc on 29/05/2011

The Cover

I participated in the Fiction Sketchbook Project 2011, which is one of many Sketchbook Projects run by the Art House Co-op (now called The Sketchbook Project) based at The Brooklyn Art Library. Since its inception in 2006, the Art House Co-op has initiated many international art projects and has brought together thousands of artists from all over the world.

The Project Overview

The Fiction Sketchbook Project is an opportunity to tell stories in a different way by fusing text and images. As a rule of thumb, the Art House Co-op recommends that you dedicate 51% of your sketchbook to words.

After one signs up to participate, Art House Co-op sends participants a Moleskin sketchbook (in this case, 5.25×8.25 inches). One can pick up the theme from a list of 40 themes, or choose to have the theme randomly assigned. However, once the theme is chosen, one is stuck with it! The themes are supposed to be a starting point, not a restriction. The theme I chose was It must be…

The Making

I decided from the start to treat my selected theme as if I was constructing a children’s picture book in the sketchbook. I wrote a simple narrative about four seasons seen through the eyes of a child. Each spread was, therefore, carefully worked out in advance on the basis that it was to contain a single sentence accompanied by a direct visual response.

As you are free to rebind the sketchbook, use a different paper, and do whatever you want to the front and back covers, I opted to rebind my sketchbook in a Coptic style binding using Fabriano Hot Press 90lb paper. This was an enormous fan as it was the first time I undertook such a process.

You can also use any medium as long as the book keeps to the same dimensions when closed. I used a mixed media combining illustration with photography, typography and traditional techniques, such as hand-printing, stitching, patchwork and crocheting, as well as and industrial materials, such as scrim tape.

Finally, as you are especially encouraged to write the text by hand, I chose to use a hand-written script type created a while ago in association with a book cover for Beletrina and have since used it in other occasions.

For all images of this Fiction Sketchbook click Flickr. Here are some examples.

Spring

Summer

Autumn

Winter

After traveling across the United States (see the venues below), the Fiction Project will enter into the Brooklyn Art Library’s narrative collection.

Brooklyn Art Library
103A N. 3rd St.
Brooklyn, NY 11211
(Open Tue – Sun: Noon – 8pm, closed Mondays)
www.sketchbookproject.com
 
Sketchbook Project Tour
 
June 10-12, 2011
Form/Space Atelier
Seattle, WA
www.formspaceatelier.com
 
June 16-18, 2011
Madrone Studios
San Francisco, CA
www.madronestudios.com
 
July 14-17, 2011
Hyde Park Art Center
Chicago, IL
www.hydeparkart.org
 
July 29-31, 2011
Full Sail University
Winter Park, FL
www.fullsail.edu/gallery
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