Andreja Brulc's Blog

Day 3 [18 March 2020]: COVID-19 Lockdown: Design/Why Fonts Matter [an extract from the diary]

Posted in Books, Covid-19/Lockdown Diary, Graphic Design, Workshops by andrejabrulc on 18/03/2020

I finally did some useful work today as I wrote a short review of Sarah Hyndman’s Why Fonts Matter for Amazon — this book is for everyone, for design professionals and those who are interested in visual culture and want to learn in a fun way ‘why fonts matter’!

I had purchased the book so that it could join other art material that travelled from London (just on time) by the kind help of my ex-colleague Marko – with the intention to have a sneak-peek into Sarah’s work while I was getting ready for my type-led workshops based on poetry in association with the International Day of Poetry (21 March), which was meant to take place today. Hopefully, we can find another slot, should I happen to be in Slovenia then!

Sarah Hyndman’s book is amazing! I’ve known about Sarah’s passion for and knowledge of typography since attending her Experimental Typography classes at the London College of Communication in the mid-2000s, and as I have recently been preparing two sessions of lectures and workshops on hand-made typography-based on poetry for school and university students, so I thought it was high time I got hold of a copy of this book.

I was more than eager to find out more about Sarah’s extensive research by experiment on how type can set the mood, reveal one’s personality and appeal to our senses. I was especially intrigued by Sarah’s innovative approach of looking at the type ‘sideways’, which is similarly how people respond emotionally to works of art through sensory perceptions without knowing the context. Who would have thought that type can cry, laugh, shout, smell, and can be sad or happy, or even aggressive or calm?

I love in particular the section on the edible type, as that is exactly the kind of idea my two workshops will emphasise: the importance of bringing life skills from all areas into the design process. I often hear kids asking, ‘why do I need to learn this or that, it’s of no use, it’s so boring, whatever!’ With such an excellent book on hand that shows everything from the punk and grunge to the neat and tidy, they may perhaps believe me when I say that design is important!

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