Brand identity: Harmonika servis – Peter Galjot

I created a brand identity – applied to stationery, marketing campaign and display material, as well as to a bilingual website – that helped to redefine the new look for a small business called Harmonka servis, based on the new premises in Mengeš, Slovenia. As the name suggests, the company repairs all types of accordions (piano, chromatic and diatonic) used for popular, folk and classical/jazzy music. It particularly specialises in Pigini and Hohner accordions. The company was founded in 1995 for servicing the world-renowned accordions, known under the Zupan trademark. The service team consists of two great guys: Peter Galjot (the head of the company) and Marjan Koderman (a professional tuner). The company is now independent of the Zupan company, hence their need for my help in sorting out their new image.

We decided that the new image for the company should bring together the traditional and modern worlds, in order to appeal to the diversity of clients, both from the existing list of local and international clients while at the same time attracting the new ones – hence a mixture of nostalgic and contemporary approaches.

Below is a small selection of photographs I took of the guys hard at work. The final selection of images for the company’s new website is bound to be different to my selection as the client is always right, but this post is particularly focused on the detail of accordions – as the photos remind me of letters on ‘good old’ typewriters.

PS: The company finally got a new image on the web, too, in spring 2015 – have a look here if you happen to have landed on this page. I believe the image is prominently different to other competitive businesses in this highly specialised field both nationally and internationally.

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