Andreja Brulc's Blog

Project: The Meal

Posted in Exhibitions, Projects by andrejabrulc on 29/02/2012

I responded to the Art House Co-op’s first annual global snack project, called The Meal, which the team in New York, based at Brooklyn Art Library, describes in a few simple but beautiful words as “One moment. One meal. Let’s eat”. The team had asked thousands of people around the world to participate in a simultaneous meal with strangers, which took place on 24th Feb 2012 at 12pm EST. The team also said that the aim of the project was to encourage the artists to “take a moment from our hectic lives” in order “to inspire a feeling of community across geographic and cultural boundaries”, while addressing the statement “you are what you eat”. The slogan “what you eat” is never enough for nearly a billion people around the world and the project is therefore a call for our awareness of the growing problem in the struggle against global hunger.

My piece is called London Meal as I have lived in London (UK) for over 20 years. As London is ahead of New York for 5 hours, it meant that my meal had to be prepared for a traditional British afternoon tea at 5pm (GMT), to be eaten with a cup of British style tea rather than with a can of Coca Cola as in New York. To re-emphasise the concept of multi-cultural and global event, I therefore decided to test my technical – culinary – skills that I learnt in my mother’s kitchen in Slovenia. I also thought that such a global collaborative event had to be documented differently, not directly associated with the cooking skills of Slovenia, but applying a valuable skill of hand-made lettering I have acquired in London while attending a pioneering course on experimental typography at the University of the Arts. The course reopened endless thoughts and searches on how one can make use of any traditional technical skill for a project and recycle the skill in another context in order to give it a new meaning.

I first prepared yeast dough, used traditionally in Slovenia at carnival and at other special occasions, which needed to rise. I then prepared letter templates for letters based on Helvetica. Once I cut out the letters from the dough, the letters had to rise again. They were then deep-fried, drained from oil and decorated with icing sugar. All photos were then shown in an exhibition documenting the world’s largest communal snack on 5th April 2012 at Brooklyn Art Library.

Photos of the show click Facebook.

Photos of all submissions click Facebook.

And what a great meal that was. Yummy! And thanks to the team at the Art House Co-0p to think of such an inspiring project.

 

Advertisements

One Response

Subscribe to comments with RSS.

  1. […] has a continuing interest in combining celebratory food and type, read more about her London Meal, Happy 2013 and Happy Easter baking […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: